As a case study, let's explore how the independent film "Reservation Road" can accomplish this. Offer dinner with the author of "Reservation Road," John Burnham Schwartz, as the grand prize. How do you engage users, create buzz and generate links...
In today's Link Love column, "A Winning SEO Plan to Create Buzz, Traffic, Links," Justilien Gaspard presents the idea of a contest to generate traffic, buzz, and links, using the Reservation Road film as a case study.
I wanted to take a stab at the whole Reservation Road Challenge throw down. It's no wonder that all the sites that beat out the studio site for "Reservation Road" in the search results are social media-type sites.
As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. For Reservation Road, however, we operated with our own sweat equity and worked quickly.
We need to "get the word out" about Reservation Road, a new feature film from FocusFeatures.com and director Terry George starring Joaquin Phoenix and Mark Ruffalo. If you select the link for "Reservation Road," you're taken to a page with a note...
