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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    There are definitely exceptions to this (when addressing very recent events and taking advantage of buzz), but in general your content should be evergreen. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Online leaking of some ads to extend buzz (Okinos). This might be searching on Twitter, YouTube, or Google, but they are searching. I also checked out Google Trends to see if there was any measured spike in search volume around these terms.

  3. The Biggest Mobile Trends and Stories of 2013

    For all the buzz this year about SMS dying a slow death, Facebook's $3 billion bid for Snapchat showed us that short messaging isn't going away. In August 2012, Google published its famous Multiscreen Study, which stated that for the average user...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Touchpoints in the buying process can span various...