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Buzz Behavioral Advertising

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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to...

  2. Privacy Roundup: Google Street View, French Law, and Congressional Hearings

    Vice President of Policy and Head of Privacy Anne Toth today testified at the House Energy & Commerce Committee subcommittee's "Behavioral Advertising: Industry Practices and Consumer Expectations. Privacy concerns are ever-present, but the past...

  3. What's the Buzz Behind Behavioral Advertising?

    However, with all the buzz around user privacy, it will be interesting to watch and see which one of the three jumps into the behavioral targeting game first, and particularly how they handle the privacy aspect of it.

  4. Putting Search in the Ad Mix

    Claria Embarks on Behavioral Content and Ad Personalization Path. Big brands consciously bought online space to capitalize on the buzz created by highprofile halftime ads. Kodak saw significant lifts in traffic and buzz in a short space of time.