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  1. PRA: internal model insurers need a ‘plan B’

    One industry attendee, who chose not be named, said "contingency plans" was the "buzz phrase" of the meeting. Firms must prepare in case their models are rejected, says regulator UK supervisor the Prudential Regulation Authority (PRA) is urging...

  2. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. The workshop was four hours and the presentation totaled just more than 100 slides.

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and celebrity fashion to reach out to its audience. Since the days of Web 1.0, there have been many tactics that have...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Another tactic that has proven effective is creating a build-up and a buzz prior to launch with a landing page and signup form for notification when the content goes live. It's been pretty clear to most SEO professionals for a long time, even...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Find Out What Buzz Aldrin, Mark Wahlberg, and Marissa Mayer Have to Say An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving the reader a reason to click...

  6. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    There are definitely exceptions to this (when addressing very recent events and taking advantage of buzz), but in general your content should be evergreen. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or...