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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. You can increase online conversions with real-time recommendations...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Leaving your ego at the door is a tough call for today's younger workforce who basically grew up online. Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and...

  3. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. In a statement, Google said of the recent allegations by Hood, "We take the safety of our users very seriously and we've...

  4. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    With so much being created and consumed online, anything stale seems to stick out like a sore thumb. You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of products or services by...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Taobao uses Alipay, which is their major form of...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Even companies selling online, internationally, need to set up campaigns targeting specific types of consumers. They’re being paid to do it - unless someone else has done you the favor of buying Facebook Likes for you, you’ve done it yourself and...

  7. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    And that someone is always online! The Buying Process In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization (SEO); with an acute understanding of buying psychology and data analysis...