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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. You can increase online conversions with real-time recommendations...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Leaving your ego at the door is a tough call for today's younger workforce who basically grew up online. Use advanced LinkedIn search filters to maintain its awareness of online marketing professionals of all disciplines within 10, 20, 50, 100, and...

  4. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. In a statement, Google said of the recent allegations by Hood, "We take the safety of our users very seriously and we've...

  5. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    With so much being created and consumed online, anything stale seems to stick out like a sore thumb. You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of products or services by...