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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Industry research shows that 86 percent of buyers begin their buying process with a non-branded search. Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream...

  3. The Future of Search: A One-Act Play in Three Acts (Act Two)

    I know that by handing over a smidge or two of information about myself, I participate in a process that cuts down on waste. Some people in the market are offended by this. I shut down a novel I was writing because it was suddenly an inconvenient...

  4. So I Have this Web Site...

    Test your buying process. I've heard from a lot of small business owners who think the Web site will market itself. Did you do some awesome keyword research, make sure you've matched terms to each page that are extremely relevant and crafted your...