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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Mobile Media Buying You can also do an outreach campaign via your social media channels to request product feedback. Since mobile inventory is still relatively inexpensive and Amazon makes purchasing from a mobile device...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    The process takes about 100 milliseconds and is held in a live modus. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned during the final stages of the shopping process. Finally, advertisers have a Facebook retargeting solution with the power and...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Inform's rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the process of matching related videos to our partners' articles. SEW: In 2009, NDN introduced the Digital Media Exchange.

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The brand must be prepared to meet the needs and exceed expectations in any one of the three phases of the buying process. Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site. Your links, paid search, and social media acts as the icing, but your content, information architecture...

  7. 10 Outrageous Social Media Predictions for 2014

    For example, incorporate a Twitter DM (now that Twitter is experimenting with DMs) into the lead nurturing process, or an automated Tweet-a-Coffee when someone signs up for a demo. Yahoo Launches a Social Media Publishing Solution to Create/Curate...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. As marketers, our goal is to make an impact at each touchpoint in that process, so it’s...