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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned during the final stages of the shopping process. This advanced form of Custom Audience retargeting helps you map the buying...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Services like Aqcuisio's bid and budget management algorithms can aid in this process of ramping spend to match seasonality while controlling CPA and ROI. There's simply too much shopping and egg nog for anyone to be concerned with choosing...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The brand must be prepared to meet the needs and exceed expectations in any one of the three phases of the buying process. Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  5. Creative Content Marketing: Winning Hearts, Minds & Wallets

    As part of this process, research, auditing and listening are of key importance. Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google...

  6. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Content assets, ranging from B2B blogs through technical data sheets, are critical in the B2B buying process. The source of information was most important in the search and evaluation stages of the decision process.