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Buying Process

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  1. Survey Says: Stop Making Assumptions About Your Content

    Case studies are a very useful piece of content leveraged in the B2B sales process. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Perhaps the mobile experience lacking is the reason 88 percent of smartphone users...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Instead, create targeted content for each stage of a persona's buying process. At what stage of the purchase process does this buyer persona start to consume content from our business? What is it about our product or service that the buyer isn't...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Mobile Media Buying But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. The goal is to understand their process, not them specifically. For simplicity sake, let's assume you only have one type of person you're targeting, but in most...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    The process takes about 100 milliseconds and is held in a live modus. Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact...