SEO News

Buying Process

RSS
  1. Survey Says: Stop Making Assumptions About Your Content

    Case studies are a very useful piece of content leveraged in the B2B sales process. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Perhaps the mobile experience lacking is the reason 88 percent of smartphone users...

  3. 4 UX Tips That Will Improve Your Content Strategy

    Instead, create targeted content for each stage of a persona's buying process. At what stage of the purchase process does this buyer persona start to consume content from our business? What is it about our product or service that the buyer isn't...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Mobile Media Buying But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically...