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Buying Process

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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Perhaps the mobile experience lacking is the reason 88 percent of smartphone users...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Instead, create targeted content for each stage of a persona's buying process. At what stage of the purchase process does this buyer persona start to consume content from our business? What is it about our product or service that the buyer isn't...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Complicated return process Mobile Media Buying But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon have a direct correlation to ranking organically...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. The goal is to understand their process, not them specifically. For simplicity sake, let's assume you only have one type of person you're targeting, but in most...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    The process takes about 100 milliseconds and is held in a live modus. Agency trading desks: Manages programmatic, bid-based media and audience buying. Today, we are finding it much more effective than classic display media buying due to the fact...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned during the final stages of the shopping process. Finally, advertisers have a Facebook retargeting solution with the power and...

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Inform's rich taxonomy – which includes more than three million entities and variants – is a critical component of automating the process of matching related videos to our partners' articles. SB: NDN has created a premium ecosystem providing access...

  8. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Services like Aqcuisio's bid and budget management algorithms can aid in this process of ramping spend to match seasonality while controlling CPA and ROI. There's simply too much shopping and egg nog for anyone to be concerned with choosing...