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  1. Combining Social & Content to Earn Visibility & Earn $$$

    How many links or citations did it draw? Basically you need to make sure that you build content for people not for a secondary purpose such as links. Barone then talked about how to use a persona worksheet to represent your audience groupings, with...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and...