JC Penney's and Overstock had been previously investigated by the New York Times for their link building methods. No doubt the stories received major coverage and links throughout the search industry - a double win for the paper's website.
Regardless of JC Penney's official position on buying links, the SEO in charge, whose work was disclaimed by a JC Penney spokesperson, could, by contrast, be commended. Linkdex (not to be mistaken with Searchdex, the company accused of brokering...
In an attempt to spur on the wild horses that has become the JC Penney debacle - namely mainstream brands getting outed for buying links - Blekko have released a 'live link roll' (in the form of an embeddable widget that displays the latest...
Or have they discovered that writing stories about the search industry generates them lots of links - and links that seem to have some authority and higher Page Rank than the mass pages JC Penney was getting their from?
