SEO News

Buying Links First Column

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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Editor's note: This column originally was published on April 8, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Then, add your fleshed out topic ideas into a separate column paired with your keywords and your asset types, like this: When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name...

  3. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    One Site: These days, you can design websites using fluid layouts that will detect a narrow screen, funneling all the content into a phone-friendly, one-column layout. In similar fashion, even though technical data sheets were critical in the...

  4. PPC Landing Pages: Surprising Examples

    If you're just "tuning in," in my last column I challenged readers to do a Google search on the term "buy nike mercurial aero vapor sneakers," and then try to figure out which ad and landing page combinations probably convert the best.

  5. Search Engine Optimization: Back To Basics

    and write a weekly SEO column (70 weeks straight, now). If you're still in the early stages of developing a Web site, consider buying a domain that already has links to it (i.e.relevant links from Web sites within your industry) and has a clean...