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Buying Gold

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Content is the short-term gain, but the relationships are where the gold is. Quality content is what pulls the audience into the buying cycle. Somehow people that love you and what you do gather together and say all kinds of nice things.

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Having a celebrity touching your brand is like gold. Specifically:  percent of them research on Twitter.percent use store locators.percent actually purchase.percent of Twitter mobile users say they are influenced by content on Twitter when buying...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Whereas acquisition presents a lot more challenges on the email side, there's gold in the database for people that are already existing customers and who are opted-in to your program. So then along the journey say your customer is happy, she's...

  4. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    Not just iPhones: While iPhones are the gold standard of mobile technology, they are not the only (or even best) way to reach B2B decision makers. As indicated in the report, the B2B buying cycle is often broken into six distinct phases:

  5. Stopped Buying Links? Here are 3 Better Ways to Use That Budget

    Non-text content such as videos, images, infographics, and rich Internet applications (RIAs) are worth their weight in the gold that they cost. For those who have abandoned buying links or greatly curtailed their budgets for such activities, don’t...

  6. Search Week in Review for Oct. 30, 2010

    Google TV not a data gold mine--yet - CNET News Google has settled with French authorities, promising to overhaul its rules on blocking certain advertisers from buying sponsored links. SEM Basics Organic Search Listings That Drive Clicks by John Greer

  7. Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel

    Furthermore, games manufacturers, like movies, need to hit gold at launch in order to sustain interest and success over time. Yet a generic search for "computer games" is so broad, and of such high volume, that buying search ads too high up the...

  8. Facebook, YouTube and Twitter at SES New York! Oh, my!

    Gold, CEO of Overdrive Interactive. And last April Fool's Day, InfoWorld joked about Google buying Facebook, because Google was losing too many of its top people to Facebook. Isn't this a natural as finding lions, and tigers, and bears in the forest?