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Buying Failed Model

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  1. Is One-Stop Media Buying a Failed Model?

    One place to buy all of your media.one location that will change the buying model forever. Search advertising has caused a seismic shift in the media buying model. The auction-based media buying model will apply to all sorts of advertising, not...

  2. SEW Experts: Is One-Stop Media Buying a Failed Model?

    In today's Searching for Meaning column, "Is One-Stop Media Buying a Failed Model? The media buying model has yet to achieve the much-hyped shift that so many pundits predicted a short time ago. Once merely an afterthought in the media buying...

  3. Placement-Targeted Campaigns: Taming the Beast

    Several readers have written to report that they've attempted to implement this strategy, but found that their new placement-targeted campaigns failed to produce many (or any) impressions and clicks, when they set maximum bid prices equal to the...

  4. Autobytel Hopes to Usher in Second Phase of Automobile Search

    And yet the world's largest industry – involving one of the most expensive and complex consumer purchases – has failed to move beyond third-party sites, which often wall-out important and useful information," said James Riesenbach, Autobytel's...