In its fantastic BuyerSphere research, Enquiro documented that B2B marketing is very emotional, but the emotion is to mitigate risk. Want to convince someone to share lots of detailed information about their buying stage and needs?
To learn more about B2B paid search, I recommend you read The Buyersphere Project by Mediative (formerly Enquiro) and Ryan DeShazer's recent column, "The Reinvention of B2B Paid Search. Buying isn't a linear process, but prospects generally go...
There were representatives from Google (Frederick Vallaeys), Microsoft (Valerie Bolduc), Business.com (Patricia Neuray), and Enquiro (Hotchkiss). Gord Hotchkiss of Enquiro kicked off the event during his opening keynote by introducing some of the...
After hearing from over 4,000 different companies regarding buying practices, what did Enquiro learn? It featured a morning keynote by Gord Hotchkiss of Enquiro and an afternoon keynote by Jay Middleton of Adobe.
In 2007, Gord Hotchkiss and Enquiro provided a brave look into the future of search when they developed the white paper "Search Engine Results: 2010. It would be interesting to see an update of this now nearly three years later, to see if searchers...
This major B2B research initiative was conducted by Enquiro Research with input from Google, Business.com, Covario, Marketo and DemandBase. So, the session was moderated by Gord Hotchkiss, President and CEO of Enquiro, and the speakers included...
And if you want even more details, the head over to the Enquiro site and click on New Research on B2B Buying: The BuyerSphere. Although I always give Enquiro credit for the findings, if Gord were getting residuals, he'd be rich.
Gord Hotchkiss of Enquiro shares new brand research Posted by Greg Jarboe Jul 11, 2008 One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. Is Microsoft Buying Yahoo For Overture's PPC Patents?
Jody Nimetz, senior organic marketing strategist at Enquiro Search Solutions Buying links for link popularity will virtually disappear. I asked many of those same marketers what they thought 2008 had in store for search.
I recently sat down to dissect the results of Enquiro's Business to Business Survey 2007, and it's impressive. Enquiro's Business to Business Survey 2007 is available to download. An interesting discovery was how much the offline and online...
Enquiro Finds Search Plays an Integral Role in B2B PurchasesFor business to business (B2B) buyers, search engines are the primary research source, and one of the top influencers on purchasing decisions, according to the latest research from Enquiro.
In its Business to Business Survey 2007, Enquiro set out to update its 2004 B2B study and examine how people research B2B buying decisions online. For business to business (B2B) buyers, search engines are the primary research source, and one of the...
New SEMPO officers include: Chairperson: Gordon Hotchkiss, Enquiro (Chairperson since 2006) President: Jeffrey Pruitt, iCrossing (VP in 2006)Vice President: Dave Williams, 360i (Secretary in 2006)Treasurer: Dave Fall, DoubleClick (new to board in...
The Enquiro/Did-it eye-tracking study, reported in detail by SearchDay has spawned lively debate in forums. An eye-tracking study performed by Enquiro, Did-it and Eyetools showed that most interest is in an area in the upper left corner of search...
The joint study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools examined the eye movements of users viewing Google search result pages. And yet many search engine marketers are ignoring search engine...
After completion of their search interaction, an Enquiro staff member reviewed the activity with them and interviewed them during the process, asking them about their impressions of actual search results, reasons for choosing links and what they...
Search engine marketing company Enquiro also recently conducted a focus group, to get up close and personal with a small set of searchers and jump more inside their minds. In this article, Enquiro president Gord Hotchkiss reports on those findings.
See at the very end of this newsletter about the recent Enquiro study, which is an excellent start. Inside the Mind of the Searcher http://www.enquiro.com/research.asp White paper from Enquiro that covers how people were found to search and...
