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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Will anything about the information included or excluded in this piece frustrate the consumer? Instead, create targeted content for each stage of a persona's buying process. User experience (UX) focused marketing doesn't just extend to an optimized...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Information collected through cookies can help marketers piece together a consumer's path to purchase and provide...

  5. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. But when it comes to buying all those toys on the most-wanted list, mobile shoppers and Furby enthusiasts will likely have a good experience at Toys "R...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Why would a consumer leave that page? What buying stages are being addressed? Because what does that mean? How is that actionable? It isn't. We've all been told that creating unique, awesome content is our key to visibility gold and customer loyalty.