With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's easy to understand why. When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. For example, there are so many different manufacturers of...
A consumer-packaged goods marketer can, for example, target heavy buyers of children’s cereal from data provided to Facebook by Datalogix that “includes loyalty card and transaction-level household purchase data with multi-channel coverage across...
A good experience for a consumer can change brand preference. For example, online marketing drives traffic to store then the store manager’s job is to remove friction for a seamless buying experience.
When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. The country already has the highest number of digital buyers...
Every single tome on the subject of copywriting will tell you that your ad copy requires a singular call to action – the idea that in order to make your copy more successful, you should tell the consumer exactly how and when you want them to...
All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing theory. Here we use social and local tactics to get customers to connect in a lasting way rather than just buying from us.
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
For example, besides a click conversion, what actions on the site can help keep your product top-of-mind or encourage engagement with the consumer? For retail, more shoppers are making their decisions before going to the store or buying online, and...
Google acquired a company called Teracent whose technology: creates display ads entirely customized to the specific consumer and site. Google simplified the buying of video ads on YouTube and the Google Display Network with AdWords for video.
While it may come as no surprise to many of you, there are a variety of trends that point towards a coming avalanche of mobile influence and spending as consumer behavior, marketers, and technology converge to create a perfect shopping storm.
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
To gauge the effectiveness of your social marketing efforts, you need a clear picture of: the various touchpoints for customers as they move through the buying cycle how each of those touchpoints influences their purchasing decision how social...
Therefore it is vital to understand and take advantage of shifts in consumer searching and shopping behavior. And gift givers shop differently than people buying for themselves. As such, it's critical that retailers and catalog houses maximize the...
In brick-and-mortar retail, there are hundreds of years of well-studied consumer behavior to guide shopkeepers. There are also many businesses who still believe that buying a huge email list to use for a magical “blast” of new customers will work.
BIA/Kelsey says that mobile local ads offer marketers better relevance, immediacy, and consumer-buying intent. Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
The answers to these questions can help you predict the business impact, and therefore best prepare for consumer response. The consumer is hoping to find out more about that product, but often times those searches return lack luster results.
With 100 million visitors a month and the richest data on consumer purchase behavior of anyone on the web, who can blame them? At the two extremes of the marketing funnel are traditional display advertising, which is great at building awareness but...
What advice can you offer other small business owners, marketers and creators that want to bring new consumer products to market? With the quick success of AVA the Elephant, it meant buying double the stock each time in order to enter the next...
