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Buying Buyersphere

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  1. The Future of B2B Search Marketing

    Gord Hotchkiss, Enquiro at SES San Jose 2009 discussing Buyersphere Project Hotchkiss talked about the BuyerSphere Project. The BuyerSphere project looked at how online strategies became artificially separated from traditional best practices, how...

  2. The BuyerSphere Project: Understanding B2B Buyer Patterns

    And if you want even more details, the head over to the Enquiro site and click on New Research on B2B Buying: The BuyerSphere. The so-called BuyerSphere Project showed that most marketers aren't effectively leveraging online assets to their best...