The crew over at Reprise Media did their annual review of full on web initiatives - pregame work, ad message and follow up in all areas are looked at.eTrade and Cash4Gold got top marks - was not big on that one or the koala hitting Career Builder...
Interpublic Group Acquires Reprise Media Microsoft acquired aQuantive, Yahoo acquired Right Media, and AOL went on an ad technology buying binge. Google Makes Changes to Ads Quality Calculation Ask Ads Shift Direction (for the Better)
Interpublic Group Acquires Reprise Media Search marketing agency Reprise Media was acquired by the Interpublic Group, and rolled into its large stable of advertising and marketing services agencies. AOL Launches Google-Powered Search Marketplace As...
Interpublic Group Acquires Reprise MediaSearch marketing agency Reprise Media was acquired by the Interpublic Group, and rolled into its large stable of advertising and marketing services agencies. AOL Launches Google-Powered Search MarketplaceAOL...
Forrester WAVE: Search Marketing Agencies, Q4 2006, Reprise Media Google Audio Ads Sign-Up Page Live Jim Cramer Sees Good In Google Buying YouTube, AussieWebmaster Raman. The move by Google to release the project came on the heels of Google...
Forrester WAVE: Search Marketing Agencies, Q4 2006, Reprise Media Since the ads are all sold already, it's not a matter of raising money now but buzz to perhaps get JP linked up with an existing advertiser that might want to feature him.
New Reprise Feedcast Tool To Get News Publishers Quickly Into Paid Search - Reprise has a new Feedcast tool out designed to scan articles and other newsworthy content and create paid search campaigns for related topics automatically.
Despite last week's big New York Times article looking at how search advertising has arrived in terms of Super Bowl advertisers and take up, search marketing firm Reprise Media concluded efforts could have been better.
That's Godin's lead in to mention a new search blog that launched from Reprise Media that I mentioned yesterday. Search marketing is more than buying ads -- SEO is the search world's equivalent to public relations.
