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Buying Ads National Retail Federation

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  1. How to Use Data to Build a Well-Timed Marketing Campaign

    In 2012 the National Retail Federation (NRF) asked when parents planned to shop for the then upcoming school year. What I'm about share with you is an example of how to use data to build a well-timed campaign, specifically for back to school – but...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    In addition, parents who shop online will spend an average of $266 more than who only shop in stores, according to the National Retail Federation/BIG Research 2011 back to school survey. By bidding more aggressively before summer, you can make sure...