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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Mobile Media Buying A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. You can also do an outreach campaign via your social media channels to request product feedback.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. This advanced form of Custom Audience retargeting helps you map the buying...

  4. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Too many ads and making it too difficult for people to find...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads...