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Buying Ads Failed Model

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  1. Is One-Stop Media Buying a Failed Model?

    One place to buy all of your media.one location that will change the buying model forever. Search advertising has caused a seismic shift in the media buying model. The auction-based media buying model will apply to all sorts of advertising, not...

  2. Placement-Targeted Campaigns: Taming the Beast

    Several readers have written to report that they've attempted to implement this strategy, but found that their new placement-targeted campaigns failed to produce many (or any) impressions and clicks, when they set maximum bid prices equal to the...