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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing.

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. This is not as simple as buying some links (due to the disavow, most networks are burned now anyway). You tell yourself, "Labor Day…Labor Day," then you will...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. I have always felt that the success of digital marketing is often attributed...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    It can also really help with content planning and even product buying choices. You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you...