You don't want a commercial-based page ranking for an informational-based keyword because you're failing to reach people at the right phase of the buying process. They're the biggest descriptor of your business, your self-identifier, and you don't...
A comprehensive consumer guide: http://safesoundfamily.com/p/outdoor-security-cameras-buying-guide/ Are they gathering information or are they further along in the buying cycle? And traffic intent is moderate to high since you have consumers...
The FTC apparently will also consider whether Google is buying Waze to eliminate a potential future competitor, looking at whether the navigation firm would have managed to challenge Google Maps. Google's $1.1 billion acquisition of navigation firm...
These may be the result of buying links that pass PageRank or participating in link schemes. This just recently happened to one of my clients. Pure spam" is actually a type of spam definition Google gives websites it feels has performed the most...
In addition, AOL announced a partnership with FreeWheel and Mediaocean that makes digital inventory available in a traditional TV buying system. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April 2013.
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
Anywhere that relies on people being in the right place at the right time when they’re interested in buying something is a perfect opportunity to send a push notification. Lifecycle marketing means marketing to your existing customers, based on the...
So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into your strategy, which can provide you with a targeted way to follow up and say, "Did you have a good...
USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. Google is allowing illegal prescription drug activity online and...
Every word and phrase now has a value in the marketplace, so bidding on keywords is like buying stocks or commodities or futures. Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a...
Matching the email to the context and stage of that customer in their buying process is crucial. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest...
Google is also offering a "Google Wallet Instant Buy" solution as a "fast buying experience" for shoppers who use Google Wallet. Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web...
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...
Again, Cutts isn't going into details about this, but they are working on making link buying less effective and have a couple ideas for detailed link analysis to tackle this issue. The latest Google Webmaster video features Distinguished Engineer...
The Good Ol' Way #3: Link Buying Link buying is still around, but Google has taken a very special interest of late, in deterring if not eliminating this practice. However, there is link building, the process of actively setting up quality links...
I'm not referring to buying likes (which makes very little sense given my point about zombie followers from earlier). On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine.
Buying Facebook Marketplace ads is fairly straightforward, whether you're a marketer or a just an ordinary user with something to promote. A Different Approach to Buying A lot of people talk about Facebook ads as though they're all the same.
Buying that ad spot should be worth less money. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...
The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. After releasing a barrage of new reports to help...
Comparing the Audience 'Buying Power' A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling: Full Disclosure: I work for Bing Ads as an Evangelist.
