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Buying

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  1. Google Active View Format Gets Accreditation

    Buying that ad spot should be worth less money. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...

  2. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. After releasing a barrage of new reports to help...

  3. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Yahoo bought Summly for $30 million in late March. Summly is a summarization tool that was created in 2010 by teenage entrepreneur Nick D'Aloisio.

  4. Driving Consumer Insights With Mobile Analytics

    For example, there are so many different manufacturers of Android devices, at so many different price points it's almost like buying a computer. As marketing professionals we're all be about customer insight and understanding customer intent when...

  5. SEO & Keywords: Think Conversions, Not Rankings

    Takeaway: Build time into your sales proposal and SEO program for ongoing discovery to uncover those highly converting keywords prospects are using at different stages of the buying cycle. Learn more about this in "SEO Buying s about understanding...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    For example, online marketing drives traffic to store then the store manager’s job is to remove friction for a seamless buying experience. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...

  7. 14 Tips on How to Become a More Efficient SEO Professional

    Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online shopping tools). Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've...