Buying Facebook Marketplace ads is fairly straightforward, whether you're a marketer or a just an ordinary user with something to promote. A Different Approach to Buying A lot of people talk about Facebook ads as though they're all the same.
Buying that ad spot should be worth less money. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...
The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. After releasing a barrage of new reports to help...
Comparing the Audience 'Buying Power' A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling: Full Disclosure: I work for Bing Ads as an Evangelist.
Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Yahoo bought Summly for $30 million in late March. Summly is a summarization tool that was created in 2010 by teenage entrepreneur Nick D'Aloisio.
For example, there are so many different manufacturers of Android devices, at so many different price points it's almost like buying a computer. As marketing professionals we're all be about customer insight and understanding customer intent when...
Even though the term SEO and the concept of link building were both tarnished, that didn't stop clients from buying link building services. The industry's reputation affects all of us, and the question demands an answer.
If you get caught using them, you're getting caught for buying links, basically. Just as it isn't enough to say "buying links is risky" it's not enough to say that networks can be risky. Links are important for rankings.
Online marketers of all stripes have embraced programmatic buying in recent years as the technology has increasingly become more sophisticated and obviously the data pulled together has become available,” Marcum said.
Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby said.
From buying a house, to vacationing in the south of France, to announcing an engagement, or a releasing a new album, fans are often getting a first look at photos, videos and even Twitter Vines from their favorite celebrities in real time.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Time will tell whether that will change, and whether we'll see changes in the media buying habits of PPC marketers as well. Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries.
In short, it allows marketers to target users by buying display banners available in ad exchanges in real time. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of...
Takeaway: Build time into your sales proposal and SEO program for ongoing discovery to uncover those highly converting keywords prospects are using at different stages of the buying cycle. Learn more about this in "SEO Buying s about understanding...
It could be anything from comparison tools, to buying guides to social icons, to videos or photos of the product, and more. Another great execution of shopping-friendly content is on the Overstock.com buying guides section (Overstock.com/guides).
Buying Links Buying links? Buying links definitely isn't a practice we use for any client sites or sites we run due to the risk/reward factors, but I have nothing against buying links. Even if you're buying links, you can mitigate risk by netting...
For example, online marketing drives traffic to store then the store manager’s job is to remove friction for a seamless buying experience. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone...
Buying every day essentials at a store is dead time (set up consistent repeat grocery deliveries using online shopping tools). Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've...
More and more buying, dinner-date, and "things-to-do" decisions will be made within social networks where they can leverage their friends' recommendations or find out what is trending around them. This will be the first time that this many Meetup...
