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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    As a means of determining buying behaviors of Americans, AdGooroo also provided the top 20 most clicked keywords from January to April 2014. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Most online advertisers know that mobile-specific experiences are important, but...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Keying in on timely topics is a natural alignment, but marketers should strive to go another level or two deeper and customize content based on audience types and buying stages. Now, content marketing has established itself as the backbone to...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the overall marketing effort: acquiring the right customer with the right buying intentions at the right time.