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  1. "Which Update?" Is the Wrong Question

    After all, there’s no point in buying new tires for your car if your clutch is about to die. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop ad buying. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Think of it as a thank-you discount for buying in bulk. is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    The better the user experience, the more chance of the consumer staying on the page, browsing, and buying. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened the doors to its festive shop in August with the aim...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    We do a Google search before buying from a brand — what do people really think? All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing.

  7. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. This is not as simple as buying some links (due to the disavow, most networks are burned now anyway). You tell yourself, "Labor Day…Labor Day," then you will...