SEO News

Buying

RSS
  1. How to Make Your Keywords Fit Your Marketing Messaging

    You don't want a commercial-based page ranking for an informational-based keyword because you're failing to reach people at the right phase of the buying process. They're the biggest descriptor of your business, your self-identifier, and you don't...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A comprehensive consumer guide: http://safesoundfamily.com/p/outdoor-security-cameras-buying-guide/ Are they gathering information or are they further along in the buying cycle? And traffic intent is moderate to high since you have consumers...

  3. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Anywhere that relies on people being in the right place at the right time when they’re interested in buying something is a perfect opportunity to send a push notification. Lifecycle marketing means marketing to your existing customers, based on the...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into your strategy, which can provide you with a targeted way to follow up and say, "Did you have a good...

  5. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. Google is allowing illegal prescription drug activity online and...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Matching the email to the context and stage of that customer in their buying process is crucial. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest...

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is...

  8. Google Active View Format Gets Accreditation

    Buying that ad spot should be worth less money. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display...

  9. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. After releasing a barrage of new reports to help...