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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon reports that only 10 to 20 percent of buyers leave feedback after their purchases. Since we can’t compel buyers to leave feedback, here are some tips to increase your chances of success: Request feedback via your seller account from buyers...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    In this way, they very much play the same role as other content; that of helping buyers identify challenges and scope solutions to those challenges. Events present an opportunity for B2B SEO professionals to connect with potential site owners for...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers need to design and optimize for engagement to build a base of loyal users, who can then become repeat buyers. Marketers realize the potential; a joint study between Google and ClickZ late last year found that 48 percent of marketers plan...

  4. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    SEOs should follow the same process as buyers and designers. Ecommerce organizations are already on top of this – with knowledge passing sales predictions (influenced by the runway) from fashion buyers to merchant and marketing teams focused on...

  5. Search Marketing Integration Starts With Your Sales Team

    Buyers are looking for individuals who understand their day-to-day challenges and have solutions that solve them, insight, and unique perspectives. Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or...