SEO News

Buyers Converting Visitors

  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon reports that only 10 to 20 percent of buyers leave feedback after their purchases. Since we can’t compel buyers to leave feedback, here are some tips to increase your chances of success: Request feedback via your seller account from buyers...

  2. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. An evolution of technology and processes that support strategies for reaching...

  3. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Marketers need to consider the entire opportunity landscape and be careful to avoid focusing only on converting visitors to buyers. Focusing on visitors as people who are trying to make a decision will protect you from what he calls “data-puking...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    The next level of web personalization technology departs significantly from earlier technologies by not identifying customers based on demographics, purchase history, or statistical information, such as "40 percent of buyers who bought X purchased...

  5. SearchDay | Battling Click Fraud

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Here are the updates: Added Unique Visitors...

  6. Top ten stories from SES New York – Day 2

    SES New York: Converting Visitors into Buyers If you want a comprehensive list, Matt McGowan, the Global Vice President of Marketing for Incisive Media, will be posting one later this evening on the Search Engine Strategies Blog.

  7. Bryan Eisenberg of Future Now at SES London 2008

    He also spoke at the Converting Visitors into Buyers and Redefining the Customer sessions. He is interested in the overlap between sessions and topics, like the Microsoft Yahoo bid and the question of how to most effectively convert visitors.

  8. Mike Grehan of Acronym Media discusses SES London 2008

    He moderated 11 sessions: the Organic Listings Forum; Search Around the World - Part Two: Europe and the Americas; Landing Page Testing Converting Visitors into Buyers; European Search Marketing Case Studies; Linking Strategies; Meet the Crawlers...

  9. SES Latino -- Interview with Conference Chair Nacho Hernandez

    On the second day we moved on to competitive research, link building, converting visitors into buyers, and web analytics and measuring success. That's about 45 billion unique online visitors [who are also in the search space”.