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  1. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  2. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Since a successful search marketing campaign is often contingent on its content...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. Search results beware and be aware, customer service...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    Connect with a new audience of buyers. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon reports that only 10 to 20 percent of buyers leave feedback after their purchases. Since we can’t compel buyers to leave feedback, here are some tips to increase your chances of success: Request feedback via your seller account from buyers...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    We visited brick-and-mortar flower shops to watch how buyers selected flowers. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  7. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Users use; buyers pay. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. This allows you to understand how your buyers behave at each step of the process.

  8. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. Search, social, content, and digital marketers probably agree it...