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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Connect with a new audience of buyers. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right kinds of attention from other influencers in your community.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon reports that only 10 to 20 percent of buyers leave feedback after their purchases. Since we can’t compel buyers to leave feedback, here are some tips to increase your chances of success: Request feedback via your seller account from buyers...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    We visited brick-and-mortar flower shops to watch how buyers selected flowers. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that guarantees success: task analysis.

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Users use; buyers pay. This tells you who your buyers are and how they're shopping, giving you a clear idea of what you need to produce to make their decision easily. This allows you to understand how your buyers behave at each step of the process.

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. Search, social, content, and digital marketers probably agree it...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Do your customers ever get buyers' regret? More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Here's a closer look at the different functions and roles within a content...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    In this way, they very much play the same role as other content; that of helping buyers identify challenges and scope solutions to those challenges. B2B marketers realize that they need to consistently reach their target audience to successfully...