Email Marketing -- initial and scheduled delivery based on buyer interests, roles, personas and actions. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge.
Google is an equal equity penalizer in this case and goes after both the link buyer and link seller in many cases, so just be aware, if you do practice either side you have a lot at stake and the risk is high.
Is Facebook blue the new black for community managers? Social dashboards indicate Facebook marketing fashion changes by the season. In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and...
Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer personas, generating ideas for new content and competitive intelligence. Another niche social player worth exploring is question-and-answer site Quora.
The phones didn’t work but social media did. In what is starting to become the new “normal” of tragedy, this week’s Boston Marathon bombings unfolded first on social media. According to a recent study, 70 percent get most of their news from friends...
In short, Pantone influences designer and buyer choices that make it to market.s Pantone Color of the Year is emerald green. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural...
Does the saying "There's no such thing as bad publicity" apply to social media blunders gone viral? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR strategy.
There’s a limitation of measuring a buyer’s journey cross screens and determining the level of impact. Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new...
Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...
Content Marketing especially a repeat buyer's – ultimate trust and dollars is to write something that's super-useful to them in making decisions about what to buy. Eight Meetup groups of marketing professionals from the New York area plan to...
I was her first employee and it was one of my first jobs out of college," Buyer said. She inspired me with her leadership and expertise in the search industry,” Buyer said. Buyer also credited two women for helping her in different ways.
A brand’s website or blog should be its ROI hero, but in many cases it ends up being a public relations liability. The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds brands in her new book...
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online newsroom. While most brands report having an online newsroom as part...
In our view anything that expands the reach of the Adsense network is great from a buyer's perspective. Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on...
Did you get the #hashtag? More brands are hopping in bed with Instagram and statistics show the relationship just might work. Yes, it’s more than a one night stand. And are you surprised that Victoria Secret won the race to most followed brand on...
January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember, that file you started last year and haven’t opened since?
When these tricks are practiced by either the buyer or the seller the economics of SEO fail, because the time and effort required to meet SEO expectations and results won't match. From an SEO buyer’s perspective, it must be downright confusing and...
Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and even have a...
How to Create a Social Media Editorial Calendarby Lisa Buyer Achievements: #Winner Most Read Social Story. Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most popular...
Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it wasn't news per se, it was useful to the target market at Search Engine Watch. It has to be newsworthy content.
