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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready.

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. Buyer Beware: Google offers its own automatic campaign manager. Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their...

  4. Survey Says: Stop Making Assumptions About Your Content

    With customers and prospects, surveys can help provide texture on your audiences and buyer personas by surfacing details on demographics, preferences, and behaviors. Amidst all the discussion, there was one specific anecdote that had seemingly...

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be...

  6. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  7. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Develop buyer personas to really get to know your key targets. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions...

  8. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    Bottom line: it's always "buyer beware" when you purchase a domain name and don't know all the details about the domain's history. Many people purchase a domain only to discover it's been seemingly permanently banned by Google for using black hat...

  9. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...

  10. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.