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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...

  2. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  3. 4 UX Tips That Will Improve Your Content Strategy

    Which buyer personas do I want to target in the next few months? At what stage of the purchase process does this buyer persona start to consume content from our business? UX professionals know that in order for a first-time buyer to become a repeat...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    The first step in creating buyer personas is interviewing your audience. Note that buyer personas and user groups are not interchangeable. Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys.

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? It began with President John F. Kennedy standing before Congress in 1961 and made it a...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    But if you ask my good friend, Adelle Robello, who's CEO of Buyer Persona Institute, she'll say the only way is to talk to customers. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form...

  7. 4 Critical Elements of a Successful Content Marketing Team

    Now, you may be saying that you know your customers, that you've developed a buyer profile, and that you're ready to go. What the actual funnel or buyer's journey entails. More than any other type of marketing endeavor, the composition and talents...

  8. Did Anglo Rank Link Network Get Websites Penalized by Google? Short Answer: YES

    Since the reports of the penalties have come out, the link network has been backtracking and changing their position about the network being virtually untraceable, without any footprints, to saying that all buyer should have known that they could...

  9. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    When we think about the role the former plays in the enterprise buyer's journey, events "are a source of information, education, and engagement. In fact, Aberdeen's 2012 Marketing Lead Management research report found that, on average, prospects...

  10. 11 Must-Measure KPIs for Content Marketing Success

    Secondary conversions are things like email list subscriptions, retargeting pixel drops, and buyer guide downloads. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple...