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  1. How to Solicit Feedback from Prospects and Customers

    One of my autoresponder messages arrives a day after my prospect arrives at my website and signs up to download a free report. Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Resist the Urge to Buy Them If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. If you buy the difference you need to get to 1,000...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    You Only Have One Reputation Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    What's the one thing all girls want, but they can never have? Some of the angry moms organized a live protest outside a one of British Outfitters' retail locations. Girls will buy our jeans to show the world that they've finally achieved the...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.