But remember it's not a one-size-fits-all solution. You're giving away information to people who aren't necessarily ready to buy. You don't just wake up one day and become publisher though. Google Docs also works and is a free option.
Egobait exists for one main purpose: to increase visibility (which will hopefully generate links). Here's my list of questions…if you are interested and have the time, you're welcome to answer one question or answer them all.
If you don’t already know, figure out why your existing customers buy from you, rather than your competitors, and make this differentiation readily apparent on your website. This gives the customer the option to search by product type or brand...
I often hear the following from marketers: "I tested my ads six months ago and we learned that 'Free Shipping and Returns' works better than anything else. It isn't that surprising that all things being equal at that time, that the specific...
Blekko, the "spam-free" search engine is on a mission to differentiate from the competition, and has been since launching in 2010. A search for Tesla will break results down into categories like Cars, Technology, History and Science, understanding...
In addition, tracing the trajectory of the story from one member of the target audience to another is a great indicator of where to buy PPC and other forms of advertising to further amplify the message(s) and incrementally expand its reach.
Ad copy testing is one of the basic tenets of PPC advertising. I used to be one of those disorganized ad testers. For instance, one test group should be a headline test, another could be a Description Line 1 test, and another a display URL test.
Another interesting finding is that 98 percent of the brands being discussed on Quora have more than one thread. These topics could be industry expertise, your customer support and advice on how to buy solutions that you can potentially offer.
Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. One great way to find that out is to look at your analytics data for your...
Acceleration Partners is one of the many affiliate program management companies that has offered free evaluations and help in migrating from GAN. The Google Affiliate Network let advertisers buy and track affiliate ads on a cost-per-conversion basis.
At the supermarket checkout lane, trying to buy a bunch of peanut butter, store-brand Saltines, and ramen. I've helpfully highlighted one repeated phrase to make the point that these ads are all saying pretty much the same thing.
Everyone who has ever made a purchase online has probably experienced the following in some form: you've just finished filling out a purchase form and clicked buy, only to see that an error has been thrown because you didn't check a "how did you...
If you did go this route, you should be cautious with outreach and use a "safe" email address, one that can't be tied to your primary site, and inquire about advertising on a site instead of saying "can I buy a link?
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
Display disclosures before consumers make a decision to buy — e.g.before they “add to shopping cart. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free samples or affiliate...
And one of the best ways to do this is to be the anti-Yoda, to offer fully the commitment-free concept of "try. Compared to ads that demand instant action ("buy now"), a "try" ad will look like a path of lesser resistance.
In an age of character constrained ad messages (95 for Google/Bing, 140 for Twitter, even fewer for Facebook), something as simple as “Buy Now! If you give consumers the right reasons to buy now or shop today, they’ll arrive at that conclusion...
Also, user reviews serve as a free source content that serves to freshen up and lengthen your documents, two signals that influence rankings. One look at the meteoric rise in “content marketing” searches is all you the proof you need.
Just having that one-on-one interaction and putting a real human “face” to the customer can speak volumes. Did they still want the product and choose to buy from a competitor? If there were one thing they would change about the ads or landing page...
Even though the patrons need the same 7 coffees to get a free one, in one instance they’re 70 percent away from the finish line… whereas in the other case they’re 87.5 percent away. The SEO professional’s job is to get to the top of this tree and...
