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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or, to drop the jargon for a moment, the one that makes the most money from that prospect. The business that wins AdWords is the one that can afford to spend the most for a click. So fixing your AdWords account won’t necessarily open the floodgates...

  2. SEO Is No One-Trick Pony

    But, what became clear to me this past week is that there are still many who think of SEO as a "quick fix" or consider it a "do this one thing, and you’ve done SEO. But, these "one thing" opportunities don’t come around very often.

  3. How to Solicit Feedback from Prospects and Customers

    One of my autoresponder messages arrives a day after my prospect arrives at my website and signs up to download a free report. Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Resist the Urge to Buy Them If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. If you buy the difference you need to get to 1,000...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    You Only Have One Reputation Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    What's the one thing all girls want, but they can never have? Some of the angry moms organized a live protest outside a one of British Outfitters' retail locations. Girls will buy our jeans to show the world that they've finally achieved the...

  7. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.