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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    You Only Have One Reputation Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Spaghetti-O's got itself in trouble tweeting a cartoon "O" waving a flag in "honor" of Pearl Harbor, while a Marriott...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    What's the one thing all girls want, but they can never have? Some of the angry moms organized a live protest outside a one of British Outfitters' retail locations. Girls will buy our jeans to show the world that they've finally achieved the...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Bruce Clay offers marketing executives everything they need to know about SEO in a free online training course specifically designed for CMOs and executives to learn the best practice methodology for SEO so they can recognize a song and dance when...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    Do a search for [Where can I buy a Larry Bird shirt]. Simple Queryists think that Google will shorten the query to something like "Buy Larry Bird Shirt" and match a result accordingly. Where (Place: User is located) can I buy (Intent: Purchase) a...

  6. Gamification in Marketing: Lessons from the Khan Academy Website

    Founded by former hedge fund manager Sal Khan, the Academy offers free learning material to students worldwide. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading...