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  1. Your Guide to Structured Snippets for SEO

    Google reads three formats of microdata for rich snippets, and it’s up to your personal preference which one you choose for your site. For example, if a user is only looking for the dimensions of a given product, that user is unlikely to buy your...

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. Offer Something for Free There may be no such thing as a free lunch but surprisingly including the word "free" still...

  3. Buy side attacks Isda early termination protocol

    One buy-side lawyer calls it "absurd" and "insane". Next year, regulators around the world plan to pass rules, or laws, that would push buy-side firms into signing the protocol as well. The buy side is big and fragmented, with so many different...

  4. HVB wins with placements and self-directed products

    Being able to spread operating and IT costs across different distribution channels is a clear advantage for HVB, as well as other major German providers in contrast to the pure public distribution practiced by many foreign banks, where market...

  5. US bilateral margin rules: a hit parade of horrors

    The US prudential regulators acknowledge this in their proposals, noting "amounts that are denominated in different currencies in different jurisdictions may fluctuate relative to one another due to changes in exchange rates".

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or, to drop the jargon for a moment, the one that makes the most money from that prospect. The business that wins AdWords is the one that can afford to spend the most for a click. So fixing your AdWords account won’t necessarily open the floodgates...

  7. SEO Is No One-Trick Pony

    But, what became clear to me this past week is that there are still many who think of SEO as a "quick fix" or consider it a "do this one thing, and you’ve done SEO. But, these "one thing" opportunities don’t come around very often.

  8. How to Solicit Feedback from Prospects and Customers

    One of my autoresponder messages arrives a day after my prospect arrives at my website and signs up to download a free report. Once I have an email address, mailing address or phone number, I'm tempted to follow up fast and hard with all the sales...

  9. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Resist the Urge to Buy Them If you buy yourself a bunch of bots, you likely won't get much in the way of comments, +1's, and shares from that non-human audience, and miss out on potential SEO lift. If you buy the difference you need to get to 1,000...