Ad copy testing is one of the basic tenets of PPC advertising. I used to be one of those disorganized ad testers. For instance, one test group should be a headline test, another could be a Description Line 1 test, and another a display URL test.
Another interesting finding is that 98 percent of the brands being discussed on Quora have more than one thread. These topics could be industry expertise, your customer support and advice on how to buy solutions that you can potentially offer.
Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. One great way to find that out is to look at your analytics data for your...
Acceleration Partners is one of the many affiliate program management companies that has offered free evaluations and help in migrating from GAN. The Google Affiliate Network let advertisers buy and track affiliate ads on a cost-per-conversion basis.
At the supermarket checkout lane, trying to buy a bunch of peanut butter, store-brand Saltines, and ramen. I've helpfully highlighted one repeated phrase to make the point that these ads are all saying pretty much the same thing.
Everyone who has ever made a purchase online has probably experienced the following in some form: you've just finished filling out a purchase form and clicked buy, only to see that an error has been thrown because you didn't check a "how did you...
If you did go this route, you should be cautious with outreach and use a "safe" email address, one that can't be tied to your primary site, and inquire about advertising on a site instead of saying "can I buy a link?
Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns leveraged the use of creating real, high-impact investigative journalism on one of our clients, a Connecticut plaintiff attorney specializing...
Display disclosures before consumers make a decision to buy — e.g.before they “add to shopping cart. In December 2009, they had already made it known that even bloggers were expected to disclose any remuneration (such as free samples or affiliate...
And one of the best ways to do this is to be the anti-Yoda, to offer fully the commitment-free concept of "try. Compared to ads that demand instant action ("buy now"), a "try" ad will look like a path of lesser resistance.
In an age of character constrained ad messages (95 for Google/Bing, 140 for Twitter, even fewer for Facebook), something as simple as “Buy Now! If you give consumers the right reasons to buy now or shop today, they’ll arrive at that conclusion...
Also, user reviews serve as a free source content that serves to freshen up and lengthen your documents, two signals that influence rankings. One look at the meteoric rise in “content marketing” searches is all you the proof you need.
Just having that one-on-one interaction and putting a real human “face” to the customer can speak volumes. Did they still want the product and choose to buy from a competitor? If there were one thing they would change about the ads or landing page...
Even though the patrons need the same 7 coffees to get a free one, in one instance they’re 70 percent away from the finish line… whereas in the other case they’re 87.5 percent away. The SEO professional’s job is to get to the top of this tree and...
My Google Chrome Browser wants me to buy a new Chromebook for $249. Developers have reported seeing such advertising from Google on Chrome start pages - where your apps, bookmarks or favorites are listed - since late 2011 but only one screenshot is...
One of the most powerful way to win new customers in this phase is to answer every possible question about your solution, as well as your competitors’ solutions, on your website. Research, Comparison and Buy represent the three basic phases of...
I actually personally just go for one link per website. NP: Hard to say, but they always say the first one has the most weight, right, assuming it’s from a good authoritative page. And don’t try to go out there and buy thousands of links or you don...
Some of the better known standalone email management services include Aweber (what I’ve used for 10 years, almost entirely problem-free), MailChimp, and iContact. If you have any questions, simply hit reply and someone will get back to you within...
It’s like a train going by in the night and there’s one open boxcar that can take you wherever you want to go," Marlow said. Because getting them is not a free for all – you have to earn your media placements,” he said.
Nailing down an acceptable price is probably one of the hardest things to figure out. Besides, a difference between position one and two, or two and three could only be a half a percentage point—but a huge divide might exist between the bid prices...
