SEO News

Buy Not Customer Acquisition

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most...

  2. Why SEO Can't Reside in a Silo

    Many businesses invest heavily in SEO, but fail to invest in their website, without realizing how much more effective their SEO efforts for new customer acquisition would be if they did. The customer in the previous example isn't planning to buy...

  3. Driving Consumer Insights With Mobile Analytics

    Acquisition: How do users find you? AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. As marketing professionals we're all be about customer insight and...

  4. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    From a natural link acquisition perspective, it’s much easier to attract quality links to great informational content than it is to key transactional content. Ensure that once the potential customer has decided to buy your product, it’s your...

  5. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    To bring in a new subscriber who doesn’t have to buy anything, and opts to watch the entire lesson for just a few pennies – that’s an amazingly low cost of acquisition. Being so tuned in to customer demand via search helps her build community and...

  6. How to Decipher Your Competitors Digital Marketing Strategy

    Does it direct to a landing page focused on acquisition or customer retention? Customer Acquisition Customer Retention vs. Does your competitor have ads showing for search queries that contain ‘ customer service’ or ‘file a claim’ or any other post...

  7. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing customer retention. By creating unique acquisition targets per customer segment, you can create compounding increases in...