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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    For too long, we've been looking at what people are searching for [to offer clues] for what they want to buy. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist...

  2. 3 Building Blocks for Content and Search Marketing Success

    People want to be made to feel relevant, they want to understand and learn before they buy. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and...

  3. Mobile, the Ultimate Shopping Assistant, Says Google

    Customers, too, are already thinking about what they’re going to buy their loved ones and they’re turning to online retail stores to do so. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and green...

  4. Deal With the Big Rocks First

    Presenting problems that users can identify with is much more successful and does not rely on the users' ability to understand your solutions in order to determine whether or not they need to buy from you.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). When people find out I’m the author of Google AdWords for Dummies, the second most...

  6. SEO Is No One-Trick Pony

    With PPC, you can obviously buy your way into position to gain traffic for specific keywords, and test them, so that you can determine if these keywords are worthy of being a part of the SEO effort. The workshop was four hours and the presentation...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.