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Buy More Brand Terms

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    For example, High-Intent users may only need to see another ad or two to make the purchase if their original query included terms like "purchase" or "buy. In fact, in most accounts, your remarketing campaign should be one of your best-performing...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but they also put in keyword terms such as Fry Pan and Saute Pan: Try to use as much of the space allowed to tell a real story about...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    I also checked out Google Trends to see if there was any measured spike in search volume around these terms. To understand if and how consumers are talking about these ads, check out the below BuzzGraph for the terms "Super Bowl" and "Ads".

  4. 7 Content Marketing Tips to Recover From Google Penguin

    You can even ask people to link to the giveaway for extra bonus points (although this might be a bit shady with Google's terms of service). Relatability: A long history of research has shown that customers prefer to buy from brands that share their...

  5. How to Dominate the Entire First Page of Google

    While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Brands that have verified Google+ accounts can capture side rail real estate for brand terms by...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. If we're successful with this transition, we're likely to see an increase in traffic from both general research...