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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent. However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy...

  2. Bloomberg and UBS clash over Sef aggregation

    A year after Sefs started operating officially, buy-side firms continue to overwhelmingly use the request-for-quote (RFQ) approach that apes traditional phone-based trading. Bloomberg has built its Sef as a way of adding value to buy-side users of...

  3. Buy side attacks Isda early termination protocol

    Next year, regulators around the world plan to pass rules, or laws, that would push buy-side firms into signing the protocol as well. One buy-side lawyer calls it "absurd" and "insane". We are concerned that the reversal of the normal rulemaking...

  4. SEC gives green light to Eaton Vance’s active ETMFs

    Investors may buy stock at NAV –$1 and sell at NAV +$1, for example, with all deals later being transacted around the end-of-day price as declared at the close of trading. Investors will buy and sell stock around the next-determined daily net asset...

  5. Poor liquidity stalls long-dated Thai derivatives market

    One of the bonds that the government is looking to buy back is a 50 billion baht ($1.5 billion) bond – one of the largest on the market – which is due to mature in May of next year. The problem is that the market still remains lopsided, with a much...