Do nothing to proactively seek backlinks. Analyze your links closely to know you are doing SEO right and which links you should disavow, but don’t think about backlinks. Integrate SEO into marketing so that branding work is prioritized along with...
Big brands and mom-and-pop shops alike got beaten down for all of their spammy backlinks. It wasn't uncommon for SEO professionals to sit down for the day, buy a “link building package” from any number of websites, insert some relevant keywords...
Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Many SEO prospects and clients still want to buy the promise of a number 1 search position for their keywords.
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of existing demand for news information to get well-earned backlinks and branded mentions.
In our post Penguin world, the right and wrong approaches to backlinking strategies should be clear, yet I continue to hear SEOs talk about how backlinking is dead, where the best place is to buy backlinks, and whether backlinking even matters...
He said he has found that PR is the fastest way to generate those backlinks on related industry websites, but you’ve got to go past distribution services and build your own contacts. That builds consumer trust in their brand and makes it more...
SEO (including the building of backlinks and the creation of social signals) requires a content marketing strategy. Buyers’ expectations of SEO services will be better met if they also buy into a content marketing strategy.
These include pages, keywords, keyword groups, backlinks and social signals. A true enterprise SEO strategy across sites, search and social needs executive buy in and support. Executive Buy in and Operational SEO
Don’t buy backlinks - it also leaves a bad footprint. Use Content Marketing to Earn Backlinks Most small business owners are savvy enough to know that 70 percent of their search engine rankings are the result of backlinks.
Earlier this year we analyzed terabytes of page rank, social signals, keyword, backlinks, ranking and CPC data. If you truly want to get buy in from a CEO, CMO, CTO, brand managers and budget holders, being able to place a value on SEO opportunity...
Coldwater Creek has 3768 keywords ranking with 31.834 backlinks. J Crew has 41,864 keywords ranking with 407,340 backlinks (they even have 341 .edus linking to them! Chicos has 2390 keywords ranking with 24,276 backlinks.
I'm big on looking at everyone's backlinks (naturally) so if you're well versed in digging into that, go for it, but many people aren't into that and don't have the time, so for those guys, social is your best bet I think.
Backlinks are a key driver of SEO performance. How many backlinks do these pages have? This analysis might call your attention to a linking project, using white hat techniques) to shore up your backlinks.
More than 80 different sites have sent referral traffic to our client, and more than half of those sites are using SEO-friendly backlinks with keyword strategy-specific anchor text. The perceived industry consensus about the use of paid links...
Keyword-dense title tags, unnatural interlinking, and low quality backlinks are the Penguin’s first targets. If you want prime real estate there, you’re either going to have to dish out some exceptionally relevant content or buy your spot through...
For any website just beginning to build its link profile – sites with no/few backlinks – it’s important to establish a sound foundation of links. Websites, especially recently, are being hit for being aggressive with their anchor text use for their...
They want publicity, backlinks, authority and reputation. Their sample size is far larger, at 3,500 pages, so I’m tempted to buy into this one a bit more. Actually, fan engagement increased 14 percent; content engagement was up 46 percent; and...
Or should you stop, breathe, plan, and try something new to build up some volume of backlinks before pulling plug on any that might be deemed “unnatural? If the knee-jerk reaction to Google’s sending out warning notifications is that everyone and...
Overlap – SEOmoz and RavenTools are listed under SEO tools but much of their suites are dedicated to link building.month (there is free access but it's not overly useful) - Majestic SEO: Offers some very useful tools for tearing apart your...
Back in 2008, I might have wanted to find out who has been most successful at gaining the most keyword-rich, anchor text backlinks pointing to specific pages. It will evaluate the value based upon the estimated cost per click, if you were to buy...
