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  1. SEO & Keywords: Think Conversions, Not Rankings

    Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Many SEO prospects and clients still want to buy the promise of a number 1 search position for their keywords.

  2. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    In our post Penguin world, the right and wrong approaches to backlinking strategies should be clear, yet I continue to hear SEOs talk about how backlinking is dead, where the best place is to buy backlinks, and whether backlinking even matters...