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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract some relevant backlinks, the content then needs to be created. Getting buy-off on the production of such content typically...

  2. SEO & Keywords: Think Conversions, Not Rankings

    Think about the distribution points for the content and the possible backlinks and social signals that can be created for the keyword. Many SEO prospects and clients still want to buy the promise of a number 1 search position for their keywords.