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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? Putting too much pressure on consumers in a display ad may be the digital equivalent of a store assistant who asks if you want to buy the first...

  2. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    For example, videos on how to buy painkillers without a prescription show ads for managing chronic back pain. Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today.

  3. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is...

  4. How to Dominate the Entire First Page of Google

    While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Your online reputation can impact virtually every aspect of your digital marketing program from the...