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  1. Small Business Social Media: 3 Tips to Get Started

    It makes sense to do this now so you know what badges, buttons, and content will perform best based on network and demographic of that network before making a lot of website changes. If you want your content shared, make the "Like This" button...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    This has been in beta and/or limited release for some time and I have seen links or buttons with the call-to-action. This ad type has made an appearance in the SERPs several times in the past year, with varying CTAs in the button.

  3. Can You Tap Your Way to Gold in Google’s Interactive Hurdles Doodle?

    To excel on Google’s tribute to hurdling, you’ll have to quickly and repeatedly hit the left and right arrow buttons, which controls your hurdler’s legs. Once you get close to a hurdle, hit the up button to make him jump – but don’t forget to keep...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Call to Action: Absolutely uber-critical is the colour, placement and message on your conversion buttons. Include CTA Button on Expanded Images: If you have expandable images on your site make sure customers can click to buy right there and then...

  5. Facebook Dominates Web With More Home Page Integration Than Google+, Twitter Combined

    Aside from official widgets, companies can use a variety of other types of links and buttons to direct people back to their social presence or encourage content sharing. If you include all other links to Facebook, almost half of these top home...