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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Others are small fonts, text boxes, and buttons that make it a challenge for customers on smaller screens. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. The Search Agency today released a new mobile scorecard report, which looked at the Top 100...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. Conversion rate optimization (CRO) has quickly shifted the priorities...

  5. A Simple Test to Guide Every UX Design Decision

    For example, I'm sure you've seen UI's with Apply, Save, and OK buttons on them. Most users don't know the subtle differences between them (partly because some developers don't seem to know the difference, either, but that's another blog post), so...