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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Don't forget to include "subscribe" and social share buttons! The social share and follow buttons are easy to find so that readers can continue to engage. But it need not be that way. After all, everybody needsgood and reliable information when it...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Others are small fonts, text boxes, and buttons that make it a challenge for customers on smaller screens. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. By being customer-centric, continuously optimizing and innovating, and creating an...