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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    The company reached out to these key influencers, inviting them to post a “register now” button on their social profiles, blogs and websites, and offering them lower-cost VIP passes if they shared the event with friends.

  2. Small Business Social Media: 3 Tips to Get Started

    If you want your content shared, make the "Like This" button easily available next to the content you want shared. Facebook isn’t really used to search for things like "Crockpot freezer meals. I know quite a few people who couldn’t carry on a...

  3. Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

    We all know about Google+ and we have likely all noticed the +1 button and how it can influence the way Google displays sites with the “x people +1'd this” below the result. Perform the same search on Bing and because they use Facebook to pull such...

  4. Social Shopping Apps Aim to Bridge the F-commerce Gap for Internet Retailers

    There are about 500 million products for sale and about 100 million (1 in 5) have a Like button next to them. For every article that proclaims F-commerce a flop, another seems to point to successes on the part of smaller businesses finding and...

  5. Why an Optimized Content Strategy is Crucial for Social & Search

    Clicking the +1 button on a piece of content is shorthand for “this is pretty cool” and, you guessed it, another social signal that affects organic search rankings. Google +1 Button is Introduced Approximately 330 days ago (March 2011), Google...

  6. Hey, Facebook: Not Liking the Group by Topic Feature or Seeing Strangers In My Top News Feed

    I don’t need to know every status update of strangers that my friends hit the like button on. Expect page Likes to increase as Facebook points users towards them through the news feed. And sadly, with realtime search engines going the way of the...