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  1. How to Use Google Analytics Site Search Reports

    If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. Here you just click the button to turn it on and then type or paste in the query that your website uses in search parameters.

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Click on "Technology" in the left menu bar. Click on the "+ Create New Segment" button at the top left. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one. They loved the progress bar, the popup rewards, and the accumulation of points and badges.

  4. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    If you’re a pub, for example, make sure you’re under Pub/Bar and not Restaurant/Cafe. Category > Pub/Bar, Business Name: George’s Pub s existing userbase. What To Do: Optimize your local Facebook presence by encouraging check-ins, offering...

  5. 72% of Consumers Want Mobile-Friendly Sites: Google Research

    A search bar that is easy to find and use A “click to call” button Google offers a HowToGoMo tool to help webmasters find out. A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are...