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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Companies can also choose to add their logo and a call-to-action button at the end of the video, directing viewers to a website. The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa knew what needed to be done, so she leaned over and pressed the red record button. Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And remember, you can always click the "with change" button in Google Webmaster Tools to see the percentage change for each column (as long as it's within the past 30 days). And I totally get it. It's frustrating, scary, and an all-around horrible...