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  1. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. How to Use Google Analytics Site Search Reports

    Here you just click the button to turn it on and then type or paste in the query that your website uses in search parameters. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it.