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  1. Scaling SEO Across Your Enterprise Business – The Human Element

    Smaller businesses may need to figure out the most efficient way to implement the highest impact best practices. Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and efficient process.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court believes that Yelp is not sowing any permanent economic harm and that the owners of these businesses failed to provide sufficient evidence that tampering was even occurring. Legal writer Eric Goldman thinks there is still hope for...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. Early reports showed consistent feedback that specific queries and sectors had been...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. It's similar to a mob boss, who already "taxes...

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    These numbers are continuing to rise," said ShopVisible, "and businesses that do not act on mobile site optimization in 2014 may miss out on revenue potential. As smartphones continue to become more popular, sites must be equipped with a mobile...

  6. Social Advertising Revenues Forecast to Grow 31% in 2014

    The key to growth may also be small and medium-sized businesses. The "Other" grouping takes into account smaller social networks. As the social media advertising space gets bigger and increase of $500,000 in advertising spend gets smaller and smaller.

  7. PPC Management Operations: The Ultimate Guide

    Unless the client is used to making $10,000 per day and it dropped down to $1,000, it's likely part of the inconsistencies businesses sometimes see. If you have a tight budget, you can save a little money by only running when you know your audience...

  8. 6 Essential Elements for Mobile SEO Success in 2014

    According to Google, 69 percent of mobile users expect businesses to be within 5 miles of their location, and 55 percent of mobile users want to purchase within the hour. A site's design and usability can have a profound impact on its ability to...

  9. The Pros and Cons of Big Data Democratization

    And while some points may only resonate with enterprise-level organizations, digital marketers and analysts alike working at small and medium-sized businesses would be prudent to recognize the challenges and maturity milestones introduced with scale.

  10. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. However, for smaller sites, this isn't ideal.