SEO News

Businesses Small Business Owners

  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. Managing the highs and lows in any business can be tough, but agency owners have unique challenges.

  2. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Small businesses are confused about marketing return on investment (ROI).

  3. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. Smart businesses know that in order to reach consumers these days, many...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before they can get them to visit and earn their business. National-local businesses that have locations opening...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court believes that Yelp is not sowing any permanent economic harm and that the owners of these businesses failed to provide sufficient evidence that tampering was even occurring. Legal writer Eric Goldman thinks there is still hope for...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Small and new businesses are going to be some of the biggest and the most-sought-after targets for financial institutes. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online...

  7. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others. For these reasons, small businesses need to be guided by statistics and analytics.

  8. Yelp Sues Law Firm Over Supposedly Writing Fake Reviews

    According to the McMillan Law Group website, the judge "likened them to the Mafia extorting protection money from small businesses. The review site has also sued, a company that provided businesses with fake reviews.