Twitter is making its native advertising portfolio approachable to small- to mid-sized businesses because it needs to," says Brian Solis, principal analyst at Altimeter Group. Having studied the promoted and sponsored space for quite some time, it...
Google Mini: The intranet search appliance capable of indexing up to 300,000 documents for small to mid-sized businesses is being discontinued, as of July 31. In another of what Google calls their “spring cleaning” announcements, the web/mobile...
Nine out of 10 smartphone users are already using their devices to find local information and connect with local businesses. Premium blind networks: These are usually mid-sized and offer more premium and high-traffic publishers, such as newspapers...
Google has plans to open an office in Indonesia as early as this October or before 2012, targeting small and medium-sized businesses, according to media reports. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the...
A year ago, CompTIA released a study showing that small and medium-sized businesses are becoming some of the fastest adopters of new technology. As more marketers start to integrate social into their marketing mix, make sure you're staying on top...
Small Voices, Big Results with Susan Bratton -- Learn about creative approaches that small to mid-sized businesses are taking to gain visibility, build communities, and listen to customers. On Monday, I recommended that you wear your cross training...
From the small business doing it themselves, to the big businesses bringing their interactive advertising in-house, any advertiser using a credit card as their method of payment for Yahoo Search Marketing will be subject to this optimization process.
Mid-Sized Businesses Mid-sized businesses make decisions quickly (one of the reasons I like working with them). Mid-sized businesses have often done their homework in advance and understand the possibilities search offers their business.
Fuel the Growth of Small and Medium-Sized Enterprises – creating programs to support small and mid-sized businesses in developing areas, beginning with Ghana and Tanzania. Google's philanthropic arm, Google.org, today announced the five core...
I'll break these down into the following groups: start-ups and small businesses, mid-sized businesses, and large organizations. Next week I'll look at the pros and cons of targeting mid-sized companies and large organizations -- so you can stay in...
In today's Business of Search column, "Win the Right Search Marketing Clients," Fionn Downhill breaks down the benefits and drawbacks of working with start-ups and small businesses, mid-sized businesses, and large organizations.
Video inventory is in fact flying off the shelf, according to Jeff Folckemer, COO of White Directory Publishers, which is selling roughly 50 video ads to small businesses per week, and growing. Through this, a clear message from Pomeroy and others...
Most large businesses have multiple assets throughout their business arsenals, mainly other large or mid-sized sites that may have been acquired over the years. Most commonly, these sites are managed by various units within the business and are...
SEM for Small Businesses New Local Search Site: LocalGuidesThe site lets users create lists of favorite local businesses, then share those guides with other users. SEM for Small Businesses =============================
More importantly, they know how to work with large companies, which can be as difficult of task as getting noticed by search engines is for smaller businesses and sites, as Rand Fishkin said when speaking of Brand Level Experience.
Website Pros Acquires SubmitawebsiteWebsite Pros, a Web design and marketing firm targeting small to mid-sized businesses, has acquired SEO consultancy Submitawebsite. From the SEW blog: Organic Search
Website Pros Acquires SubmitawebsiteWebsite Pros, a Web design and marketing firm targeting small to mid-sized businesses, has acquired SEO consultancy Submitawebsite. Want a snapshot of the day's search marketing news?
Website Pros, a Web design and marketing firm targeting small to mid-sized businesses, has acquired SEO consultancy Submitawebsite. A lot of small businesses haven't embraced the Internet in general. Terms of the deal, expected to close at the end...
The recent enhancements to Google's Local Business Center is the latest example of companies engaging in what Kelsey Group analyst Michael Boland calls the "Webification" of small and mid-sized businesses.
Navigating the complexities will be worthwhile to larger advertisers with the money to do so, but the small and mid-sized businesses that are expected to drive local search may not have the resources.
