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  1. Mobile Marketing: Connecting With Your Audience on the Move

    If you missed the keynote I recommend you watch it online to learn ideas on how to integrate mobile into your overall marketing strategy to significantly boost your reach and revenue. Marketers that dive in and do it early to develop a strategy for...

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    The best part is you don’t have to enable this feature, Bing looks for punctuation in your ad description and then simply rearrange your existing ad to boost performance. In my role at Microsoft, I get to spend a lot of time helping create and...

  3. Aligning SEO Strategy & Social Media Activity to Build Links

    These are just some examples of how aligning SEO and social media efforts can really boost your SEO performance, especially from a link building standpoint. For many businesses, the most effective vehicle to market that content is social media.

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Use the Human Face: A favorite of mine and proved by many leading companies, including 37Signals to boost conversion. Our job is to map the individual businesses’ needs against each of those stages, along with any objections the buyer may have and...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For the low, low price of $1, some lucky participants scooped up the latest deal from Google Offers: a lifelong boost of good parking karma. Bad news for users and businesses: while Click-to-Teleport is in beta, there is no “teleport back home...