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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. Work with them, and you'll be working with the guys who helped Apple, Google...

  2. How to Optimize Your Content Strategy With Social Listening

    This type of thinking is applicable to almost all businesses. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Small and new businesses are going to be some of the biggest and the most-sought-after targets for financial institutes. Social Channels: Facebook and Twitter are the "must do" channels. In addition to sharing other content on Twitter and Facebook...

  4. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  5. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services...

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Eighty-three percent of businesses in next five years will suffer an attack that will devalue their business by 20 to 30 percent. It created a huge uproar from animal lovers who complained on their Facebook page and offended their own customers.

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Businesses that don't embrace video are overlooking a valuable way to reach their customers and will struggle to keep up with the competition. Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online...