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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. With the business model and process elements covered, now is the time plan...

  2. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    The feature is currently in private beta with a waitlist for individuals and businesses. The obvious opportunity is to charge for sponsored listings much like AdWords. Local (and Vertical) Search – Finding a business and/or events that friends have...

  3. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Search is much more specific today and business listings are the go-to for providing consumers with businesses in close proximity of where they live and work. Combine that with local listings’ impact on how businesses and brands are found on mobile...