By offering a helpline to businesses attempting to manage their Google+ listings, Google is lowering the barrier of entry, thereby increasing the number of businesses actively using Google+ Local. More realistically, Google might implement a paid...
For small businesses, there are times websites contain a limited set of pages. So I explained more about lite SEO audits for small businesses and he was onboard. They also often come with a price tag that many small to medium sized businesses can’t...
Google and Bing have allocated the top of their search results pages to local listings, when a search has local intent. A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as...
Savvy businesses recognize the opportunity in this overlap, but before a business or brand can capitalize, they must understand the three media types which combine to create “converged”: Businesses have probably heard a lot more about “converged...
Local map listings are excellent for small businesses who want to be found by people on-the-go and with high intent to purchase. It’s fascinating that some small businesses are trying their hand at sell directly within Facebook while others resist...
Build a Google+ page for your business and follow businesses that are related to your product or service niche. Setting up joint benefit with local businesses or others in your niche can help you reach eyes you never did before.
In turn, Google is hoping stores and other businesses will use their new Google+ pages to communicate with customers, such as by showing them special offers. We’ve already seen elements of Google’s plan to get more small businesses online – and...
Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+. Users can access enhanced local listings via a new Local tab in the left sidebar of Google+, by...
By split testing different ad copy, businesses can find the best copy for their print ads, radio and TV scripts, and yellow pages listings. Local small businesses rarely use Google’s AdWords program to its full potential.
This will be a huge opportunity next year for local businesses of all shapes and sizes to optimize their content for SEO and pull in this potential local audience. In Korea, Naver’s KnowledgeIn network is the second most popular feature on the...
Google released AdWords Express in late July as a way to help local businesses get more traffic to their websites and Places pages. This is a step in the right direction for Google to help local businesses have an easy to use system where they can...
Of the companies that I talked to that were affected by the Panda update, most were small and, perhaps, less experienced businesses. Surely international companies such as these, which boast of attracting millions of site visitors, didn't build...
It's Easy for Businesses With Multiple Locations to Claim Their Local Listings on Bing Until recently the process of claiming Bing listings for businesses with multiple locations was so cumbersome that many marketers didn’t bother.
Available snippets at the moment include those for reviews, events, recipes, people, products, and businesses. Many have said that there is more of a local listing ranking preference for manual submitted listings, but I’ve yet to see this.
In addition to review sites, Google includes reviews on businesses’ Places listings. Yahoo Local and Bing Maps also feed customers to local businesses, so make sure you dedicate some time to your profile in these listings too.
Beyond this beta "city pages" feature, Google has extended their description of local businesses in all Maps-oriented listings (e.g.actual Google Maps searches, Google Maps for Mobile, local listings on the SERP, etc.
Features overlay of business listings, street names, and store fronts. Can Small Businesses Really Do their Own SEO? Place Pages Sporting New Navigation Features - Understanding Google Maps Users Say They're More Likely to Buy If A Business Answers...
Google Leads Local Search But Word of Mouth Gets Leads - BIA KelseyMore turn to Google than online yellow pages, review sites and social media, and friend's recommendations are huge for trying local businesses, report finds.
While this isn't specific to Panda, it's something local businesses you should look at. Emails are extremely valuable to businesses, as this gives you a direct line to customers. Google Places: Dave Davies also offers basic SEO advice on how you...
The listings are going to the wrong place - your product looks bad and the businesses listed are losing opportunities. On Thursday, February 17th, Localeze discovered that certain information including URLs within business listings were incorrectly...
