Execution matters, she said, because businesses don't have a lot of time and money. Businesses are asking for very talented writers who are former journalists along with a boatload of other skills and only paying $12 an hour.
Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local businesses are often trusted. Extra Step (If Necessary): Add Multiple Businesses
Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for. Despite a large increase of numbers of users who are using the Internet to find local...
They also sent out letters to 17 specialized search engines, ones that specialize in specific market areas of shopping, travel, and local businesses that also display advertising. Back in 2002, the Federal Trade Commission (FTC) established...
For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. They're the biggest descriptor of your business, your self-identifier, and you don't just use them in search.
An example given in the article is businesses who say they are committed to total quality, yet incent and reward employees for shipping products on schedule, even with errors and defects. Originally written in 1975, the article was already a...
For example, you can get a Dun a service aimed at small businesses that gives them access to Yext and Yahoo listing and management services for $30 per month. Before we dive into the thicket of what it takes to win in the space and who the players...
Businesses today are looking for cross-channel, integrated solutions. Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing...
Bing's goal it to provide businesses with tools to easily and quickly find local customers online. As SEO experts, we want the search engines to provide robust, powerful and (preferably) free tools to help us get our jobs done.
Spindle, available on iOS in parts of the U.S.describes itself as a "news feed for your neighborhood", collating Twitter and Facebook posts from local businesses into a stream of local events and offers.
A similar study by the Chitika team back in 2010 showed comparable results, and Chitika suggests the findings validate the importance of SEO for online businesses. New findings from online ad network Chitika confirm it's anything but lonely at the...
Since news of PRISM broke earlier this month, tech giants such as Google, Facebook and Twitter have said they would like to reveal more about the requests they receive from the government, and what they provide, in order to prove to wary customers...
One of the positive things to this new carousel style for local results is that businesses who might not rank in the top two or three required to see the results above the fold, can now see their business featured very prominently, complete with...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. We saw the need to provide an offering that helps small businesses...
His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses? They barely have time to keep their businesses running, let alone learn SEO.
He goes through some of the projects coming out of Microsoft Research, including Trajectory, which is a map integration that allows you to take a photo of the street you are on, and it then tags the locations of various businesses, such as...
Businesses I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and converting traffic. The trick to optimizing links for local search is...
But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third-party tool. It has always been difficult for Twitter users to get specific stats about their impact on Twitter, such as how...
Hayzlett then discussed five reasons businesses fail: Businesses need clock changers. Reason Businesses Fail Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making...
As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire...
