SEO News


  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Whether businesses try to go it alone or license technology to make the task more manageable, the end goals should be the same: Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses.

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    I know, but businesses do it every day. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Most businesses do not have realistic timeframes or budgets for their SEO campaigns. For example, most businesses offer multiple products or services. Visitor engagement is crucial to a campaign's success, because engagement ultimately results in...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court believes that Yelp is not sowing any permanent economic harm and that the owners of these businesses failed to provide sufficient evidence that tampering was even occurring. Legal writer Eric Goldman thinks there is still hope for...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. The new rules of selling and customer service are here, they’re social, they...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. And while the latest local algorithm update fixes the problem for Yelp, many businesses...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco.