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  1. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. Read any popular digital marketing thought leadership blog and you'd be bombarded with the...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Big corporations bully smaller businesses all the time, but it's hard to believe that YouTube would risk angering its user base by blocking popular content in order to strong-arm a licensing deal. It's similar to a mob boss, who already "taxes...

  3. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. In realistic terms, most businesses and brands may view this as a fight...

  4. Invisible Matt Cutts Explains Why It's Important to Have a Website

    While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and instead rely on third-party sources, such as Yelp or other local results, to get their information to potential...

  5. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available to them through the various services...

  6. Top Brands Now Testing Pinterest Promoted Pins

    Pinterest is encouraging businesses to sign up to stay up-to-date with the latest developments in promoted pins. We first learned about Pinterest’s plans for promoted pins in September 2013. A month later, Pinterest announced it would be testing...