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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    To combat profile incompleteness, Brady suggests businesses take a multi-angle approach by including different, yet related, targeting criteria. For example, if businesses want to target chief marketing officers (CMOs) who haven't listed CMO as...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for...

  3. Introducing the Local Marketing Adoption Curve

    Is basic yet essential information about your local businesses accurately listed? The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  4. 3 Building Blocks for Content and Search Marketing Success

    Balancing content and demand generation campaigns is a key focus for many businesses in 2015. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and...

  5. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. Small businesses have a hard time creating content that offers readers something truly valuable.

  6. Know Your Platforms: AdWords vs. AdWords Express

    This option is ideal for small and medium-sized business owners who wear many hats – and working on their businesses’ advertising is an additional role that’s taking up time. Smart businesses know that in order to reach consumers these days, many...

  7. Drive Your Clicks In-Store With Local Inventory Ads

    This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also...

  8. Centralizing Location Data: 3 Steps to Local SEO Success

    Whether businesses try to go it alone or license technology to make the task more manageable, the end goals should be the same: Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses.

  9. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    I know, but businesses do it every day. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in...

  10. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Most businesses do not have realistic timeframes or budgets for their SEO campaigns. For example, most businesses offer multiple products or services. Visitor engagement is crucial to a campaign's success, because engagement ultimately results in...

  11. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court believes that Yelp is not sowing any permanent economic harm and that the owners of these businesses failed to provide sufficient evidence that tampering was even occurring. Legal writer Eric Goldman thinks there is still hope for...