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Business Week Small Owners

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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The court of appeals basically ruled that Yelp would be in the clear if it wanted to and that's bad news for small business. It believes business owners like those behind Cats and Dogs have some kind of axe to grind with the company and that their...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. It's the digital lobby of your business. A resource section on your website for anyone wanting to...

  3. 7 Reasons Your Blog Sucks & How to Fix It

    All too often, small business or startup owners try to wear every hat; they’re the founder, CEO, webmaster, head of accounts receivable, and the company blogger. Commit to publishing new content on a regular basis, even if it’s only one post a week...

  4. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. Facebook and Twitter were in the high end of 80 percent but what...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. This website, like many small business websites, had not built up a lot of natural links. My client (the small business owner) explained the...

  6. How to Google-Proof Your Small Business SEM Strategy

    Small business owners already live on the edge, often with large debt and little margin for error. The same lesson applies for small business owners who aren’t actively involved in associations, writing guest blog posts, and regularly talking in...

  7. Seeing the Colossal Increase at Yahoo Sites in comScore’s U.S. Online Video Rankings

    For a sneak peak at the second episode in the ‘Remake America’ series, check out “Tough economy and health care troubles test small business owners. According to a comScore report released last week, the Yahoo-ABC News network streamed more than...