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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Compare Tactics Using a Common Currency Which social channels/tactics make the most sense for business?