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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's the digital lobby of your business. A resource section on your website for anyone wanting to start a new business. Both have an abundance of resources for anyone who has started a new business or for anyone who is contemplating doing so.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By trying different combinations of keywords that are important to my business you can find opportunities and threats. It's impossible to stay on top of each competitor daily or weekly. For more information on spying strategies and tools, attend my...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Compare Tactics Using a Common Currency Which social channels/tactics make the most sense for business?