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  1. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the store.

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Executive Chairman and former CEO Eric Schmidt will testify along with a number of his competitors who claim Google has hurt their business. It has added online commerce offerings in local retail and restaurants, comparison shopping and travel, and...

  4. SEO Your Website For Foreign Languages in Your Domestic Market

    Location-based marketing is also very important – getting recommendations on Google Places for your business can be a powerful tool, as most people conduct location-based searches when seeking a specific product or service (e.g.legal services Los...

  5. The Call for Call Tracking Is Answered

    This is great news for local business chains and companies that have a more complex sales process. When a user calls the number in your ad, the call is automatically routed to your business, and AdWords notes that this call took place.

  6. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    So, if you are a local TV producer, newspaper editor, or business blogger, then you are starting to plan which speakers and sessions you might want to cover at The Moscone Center. Leor Stern (@leorstern), New Business Development, Google, and...