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  1. PPC Management Operations: The Ultimate Guide

    Every business is different and the level of attention needed for certain accounts will vary. If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO However, it is also trying to protect its data and online privacy. Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)".

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent and is expected to grow to 50 percent in the next year. A 2013 TekGroup online newsroom survey reports a 45 percent...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    How much time and money should a business invest in social media? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.

  5. Make the Most of Your Social Media Interactions: 9 Tips

    Perhaps you’re scouring Twitter for users talking about a topic related to your business and find a question from someone looking for insight. If you use Twitter or Facebook for personal or business use you have seen your feed get clogged one too...